We’re a family-owned business & Wisconsin’s largest independently owned optical company. Our purpose is to provide affordable, high-quality eye care and eyewear for patients of all ages. We accept more types of vision insurance & providing financing options through CareCredit. Our stores carry a wide range of designer & private label eyeglass frames for men, women, and kids. We also offer prescription safety glasses for work, hunting, sports and wherever else life takes you. Our eye doctors are all licensed optometrists (OD) who perform your entire eye exam, diagnose and treat eye problems, and prescribe corrective lenses if needed. We're proud to own our own lens lab in WI & give back to our local communities that helped us grow.