News

With Cord Cut, Can Old TV Brands Take Off On Streaming?
As ESPN and CNN prep standalone flagship services and HBO returns to Max's title, studios are betting that there's equity in ...
HBO Max Makes a Comeback as Warner Bros. Discovery Abandons 'Max' Rebrand
In a surprising twist in the streaming wars, Warner Bros. Discovery has announced that it will drop the name 'Max' and return ...
They were right the first time: Max is now HBO Max, again
We’ve got a branding rerun on our hands. The streaming service Max is officially reverting to its previous name, HBO Max, ...
HBO Max Enters Hall of Fame of Corporate Brand Reversals Alongside Netflix, Coca-Cola
HBO Max has joined Coca-Cola and Netflix among prominent companies that have undergone well-publicized pivots.
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Dropping HBO Was a Mistake, and Warner Bros. Discovery Isn’t Afraid of Admitting It
Warner Bros. Discovery’s decision to revive the HBO Max brand marks a strategic recalibration toward premium storytelling and ...
Bingeing, Weekly, or Batches? Is There a Right Way to Roll Out a Series on Streaming?
Between bingeing, weekly, or batches, is there a right way that streaming services try and get you to keep watching?
HBO Max is coming back: Streaming platform rebranding again after 2 years
Critics said at the time that dropping the HBO name was a critical branding error. Now, Warner Bros. Discovery seems to be ...
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How HBO Max Is Trolling Its Own Name Change
Discovery Upfronts in New York City May 14, the streaming service announced it would revert to its HBO Max branding two years ... today’s social and cultural landscape, along with a dose of ...
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A major streaming platform is bringing back its original name this summer
At the presentation, company officials said that the streaming service has ... style content popular in today's media landscape. The change back to HBO max indicates executives aren't happy ...