An Evercore analyst notes that Meta has a strong track record with its monetization initiatives across brands.

Meta, the parent company of Facebook, has revealed plans to roll out advertising and subscription options on WhatsApp, marking a major shift for the

While the app has long promised a privacy-first experience free from traditional ads, recent updates suggest that's changing, and changing fast.In a blog post published Monday, WhatsApp announced an expansion of its "Channels" discovery and business tools,