Pepsi Rebranding 101: First, Do No Harm Jun 29, 2011, 03:40pm EDT. Share. Save. This article is more than 10 years old. ... what was the strategy, when are they correcting course, ...

PepsiCo is planning to highlight what will no longer be in its potato or tortilla chips - artificial colors or flavors - when ...

PepsiCo is investing $1.2bn (£0.7bn) in a global overhaul of its marketing strategy, which has started with the launch of a new Pepsi logo. In the UK, its Tropicana brand is also believed to be ...

PepsiCo reported better-than-expected quarterly results on Thursday, driven by steady demand for its sodas and snacks in the ...

The snacking and beverage giant also plans to rebrand Lay’s and Tostitos to highlight a lack of synthetic additives and a ...

Last month, during PepsiCo 's (NASDAQ: PEP) fourth-quarter 2018 earnings conference call , and again at the Consumer Analyst Group of New York.

Last month, during PepsiCo's (NASDAQ: PEP) fourth-quarter 2018 earnings conference call, and again at the Consumer Analyst Group of New York (CAGNY) conference on Feb. 20, new PepsiCo CEO Ramon ...

Last month, during PepsiCo's (PEP 0.01%) ... As a business phrase, it's likely effective in distilling a more elaborate strategy into generalities the entire PepsiCo employee base can rally around.

PepsiCo's (PEP 2.20%) new CEO, Ramon Laguarta, hasn't yet disclosed his plans for the sprawling snacks and beverages conglomerate, but it's never too soon to begin speculating.

PepsiCo 's (NASDAQ: PEP) new CEO, Ramon Laguarta, hasn't yet disclosed his plans for the sprawling snacks and beverages conglomerate, but it's never.