A tourism boon in Puerto Rico has local hotspots facing challenges of cultural dilution and environmental strain.

Discover Puerto Rico, the island’s destination marketing organization, launched initiatives to educate visitors about lesser-known regions, aiming to decentralize tourism from popular areas like ...

The two routes that make up La Ruta Criolla are projected to generate about $58,000 in monthly economic impact, government officials said. #NewsismyBusiness

Discover Puerto Rico, the Island's official Destination Marketing Organization (DMO), announces its Valentine's Day initiative, "Love Letter from Puerto Rico," with Puerto Rican actor and producer ...

The last major government-led initiative before Discover Puerto Rico was the “Isla Estrella” campaign, which included a sponsorship deal with Spain’s Sevilla FC soccer team.

In Vega Baja, Benito Antonio Martínez-Ocasio’s hometown, the Autonomous Municipality and its Office of Tourism, Art and Culture announced a guided tour that retraces the early life of the artist known worldwide as Bad Bunny.

“Tourism in Puerto Rico is, without a doubt, a great opportunity for well-paid jobs and professional growth opportunities. One of the benefits of this industry is that it offers good jobs at all ...

Noemí Pérez leads Puerto Rico's medicinal cannabis movement, aiming to expand education, reduce stigma, and promote wellness tourism.