Guess who's back? Back again? The HBO in HBO Max will return this summer, two years after Warner Bros. Discovery dropped it ...

The reversion to HBO Max does make sense for the notoriety. Since the 1980s, the HBO brand has been associated with top-tier ...

After two years as Max, HBO Max is once again becoming HBO Max. It joins a long line of brand reversals that demonstrate the ...

Max has announced that the streaming service will revert to its old name "HBO Max." Executives say they're going for quality ...

Warner Bros. Discovery has announced that its streaming service Max will be rebranded as "HBO Max" during the summer of 2025.

Warner. Bros. Discovery changed the name of its flagship streaming service from HBO Max to simply Max. It was clearly a ...

We’re not quite there yet, but it sure feels imminent.

Warner Bros Discovery is hitting rewind on Max’s branding, bringing back the HBO name it dropped from the streaming service two years ago. The company will rebrand its streaming platform as HBO ...

It’s not Max, it’s HBO Max. Warner Bros. Discovery has decided its streaming service Max would once again benefit from being associated with the most prestigious brand name in TV history.

Warner Bros. Discovery executives are reinstating the name HBO Max for the popular streaming service. It’s the fourth name change for the app in the last decade. By John Koblin It’s not Max.

In May 2023, HBO Max became, well, Max, with new streaming tier prices and a promise of more content. Warner Bros. Discovery announced Wednesday that HBO would be added back into the app’s title ...

The social media team at Warner Bros. Discovery clearly knew the internet would have field day with the news of the reversion of the streamer’s name to HBO Max — and tried to get in front of ...