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Jean-ius Marketing or Not: Did American Eagle Score With Its Sydney Sweeney Campaign?
American Eagle’s Sydney Sweeney campaign didn’t just add $200 million to the company’s market cap overnight. It reminded us that everything and nothing has changed about marketing. It turns out sex still sells. It always has and apparently always will. Nothing fancy about this strategy. That’s the lesson–or is it?
As retailers shrink away from diversity, the iconic American brand has taken the opposite route—and outpaced the market.
In the ad, ‘The Summer I Turned Pretty’ actor Gavin Casalegno touts his “genetics” for his “golden summer” tan.
The Summer I Turned Pretty' actor starred in a new commercial for the chain's newest Refresher drink. The ad has sparked ...
A digital ad campaign promoted by Common Cause Michigan is asking voters to reject citizen-only voting measures that, if ...
"The commercial shows us that capitalism will steal our lives and then find multiple ways to make a profit of our death..." ...
By Helen Coster and James Oliphant NEW YORK (Reuters) -Residents of Columbus, Indiana awoke last week to a yellow billboard ...
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