Sideline reporter Evan Washburn dipped his spoon into a bowl of Weetabix. Why? Because Kentucky center Amari Williams is a ...

It's a breakfast cereal that's from the United Kingdom. Williams is from Nottingham, England, and so he ate that growing up.

Kentucky’s Amari Williams apparently just needed a breakfast reminder of his home country to spark him to a stat-stuffing ...

An English breakfast cereal apparently helped fuel Kentucky's journey to the Sweet 16. On Sunday, 3rd-seeded Kentucky ...

Kentucky basketball actually had some extra help in their win over Illinios on Sunday, which has led them to a Sweet 16 ...

A random anecdote from the Kentucky men's basketball team during March Madness has sent a cereal brand's stock skyrocketing.

Amari Williams, Kentucky basketball's 7-foot center from Nottingham, England, needs outside motivation to erase his polite ...

Amari Williams’ teammates weren’t satisfied with his pregame breakfast before playing Troy, so they searched Milwaukee for Williams’ childhood cereal.

Kentucky basketball fans have always been a little crazy. The latest example is going crazy over a British breakfast meal.

Kentucky head coach Mark Pope says Wildcats fans have to thank star player's childhood breakfast for second round domination in NCAA Tournament.