Sydney Sweeney's non-response to backlash over her American Eagle 'Good Jeans' ad suggests a brand strategy that embraces ...

Sydney Sweeney has reportedly helped American Eagle’s stock climb higher this week. The White Lotus actress has recently ...

A racy, widely panned jeans campaign for American Eagle Outfitters starring “Euphoria” actress Sydney Sweeney is bringing ...

Political controversy over Sydney Sweeney's ad campaign for American Eagle jeans has meme stock investors optimistic about buying into the brand ...

The campaign, which was rolled out on Wednesday, places Sweeney at the center of American Eagle’s denim-focused marketing ...

An American Eagle ad campaign featuring Sydney Sweeney caught the attention of retail traders on Thursday, causing the stock ...

GoPro, Krispy Kreme, Opendoor Technologies and Kohl's have all drawn attention from meme stock traders this week.

American Eagle was in need of some buzz. It got some—from actress Sydney Sweeney, known for roles in television, motion ...

American Eagle’s Sydney Sweeney campaign didn’t just add $200 million to the company’s market cap overnight. It reminded us ...

Sydney Sweeney’s sultry American Eagle campaign first made headlines for spurring a meme stock frenzy. Now, it’s kicking ...

A-list actress Sydney Sweeney appears to be driving hopes among the retail crowd that her fall campaign for the retailer ...

American Eagle stock rallies as the clothing retailer names actress Sydney Sweeney as the face of its fall campaign. But ...