The goal is to make Siri interactions more natural, intuitive and capable of handling complex requests faster. This effort is part of Apple's larger push to catch up with OpenAI's ChatGPT, Google's Gemini and other advanced voice AI-powered services.

Dubbed "LLM Siri" by Apple employees (LLM standing for large language model), the new Siri is already being tested internally on iPhones, iPads, and Macs as a standalone app. But if all goes well, the new assistant will eventually replace the Siri we all know and have a hard time loving.

NEW YORK, Nov 24: Apple is reportedly intensifying its efforts to enhance Siri and establish itself as a prominent player in the growing AI industry. According to Bloomberg, the company is developing a more conversational version of Siri powered by advanced large language models, with the project internally referred to as "Siri LLM."