Orange apples are here, Apple iPhones that is. During Apple's iPhone 17 event on Tuesday, it was revealed that the iPhone 17 Pro will be offered in silver, deep blue and one color that especially caught people's attention and divided the internet: cosmic orange.

Apple has unveiled its next lineup of iPhones amid a global trade war that's added a potential price increase to the company's marquee product.

Apple will launch its new iPhone 17 lineup and ultra-thin iPhone Air in stores on Friday, September 19, and the company has already shown off the

Apple’s Latest iPhone Leaves These Analysts ‘Uninspired.’ Why They’re Downgrading the Stock. Analysts at D.A. Davidson downgraded Apple stock after the company’s product launch event on Tuesday, citing the company’s underwhelming iPhone upgrades and inability to leverage artificial intelligence.

The accessory, now called the iPhone Air MagSafe Battery, will be sold separately for $99. When attached to the back of the iPhone Air, it extends video streaming hours, for example, from 22 hours to 35 hours when both are fully charged.

The Silicon Valley giant also introduced updates to its traditional smartphones, as well as its AirPods and Apple Watch.

Announcements regarding the Apple Watch will be made. There are probably two new models: the Apple Watch 11 and the more costly and functional Watch Ultra 3. Improved battery life and other features including a blood pressure monitor that can send notifications when it detects hypertension are rumoured to be coming to both.

Pre-orders for the iPhone 17 began on Friday, 12 September, across more than 60 countries including India, the US, UK, and Australia.