Delta Air Lines CEO Ed Bastian will hold a keynote talk at Sphere in Las Vegas during the CES tech show in January — the carrier’s latest move to make a big splash at the annual convention focused on consumer technology and innovation. The Jan. 7 talk will focus on the airline’s “vision for the future of travel,” according to Delta.

This will be Delta's third CES appearance following the conference's first keynote remarks by an airline in 2020, as well as in 2023 when Delta announced fast, free onboard Wi-Fi across its fleet for SkyMiles Members.