The Jaguar car brand faced renewed backlash over its “woke" modernist direction after designs for a new pink all-electric vehicle leaked online Monday.

The EV-only hot wheels are seemingly the latest part of Jaguar’s seemingly “woke” rebranding campaign to win over Gen Z, which was promoted in a video ad that featured androgynous models in bombastic outfits, including one man wearing a dress and, most notably, no cars anywhere in sight.

Some on social media said the new Type 00 car was "exciting" and "absolutely stunning", while others called it "rubbish" and told Jaguar's designers to "go back to the drawing board". However, the carmaker has suggested the reaction is exactly what it wanted,

British luxury automaker Jaguar has revealed its Type 00 concept car, the first glimpse of a new electric vehicle following a controversial rebrand that has divided opinion on social media.

For better or for worse, the new Jaguar design has split opinion. The new Type 00 is fully electric, comes in Miami Pink and London Blue and would set you back about £100,000 to buy. The iconic brand has redesigned its logo,