The rumored Jake Paul vs Logan Paul boxing match was actually a big publicity stunt to announce a huge new venture for the brothers.

Despite a cryptic teaser earlier this week, Jake Paul and Logan Paul will not face off against each other in the ring. Rather, they are launching a reality series on Max, the brothers announced during a livestream event Thursday.

This is far from guaranteed to be a fight as the Pauls — known marketing savants — are famous for pulling these types of stunts for publicity: Logan previously pulled a marketing ploy that showed his bus under attack from angry fans who appeared to be pelting him with PRIME drink bottles.

Jake and Logan Paul announced big news on Tuesday - they will be fighting each other on March 27, and the bout is set to be streamed by Max. The news made

After teasing a major announcement earlier this week, fans speculated that Jake Paul and Logan Paul might finally step into the ring against each other. However, the YouTube stars-

KSI discusses his March 29 boxing match against Dillon Danis, the notable opponents who turned him down, Jake Paul's failed pursuit of the Saul "Canelo" Alvarez fight, the profitability of Misfits Boxing and more.

After Jake Paul took his first professional boxing loss against Tommy Fury, brother of heavyweight champion Tyson Fury, Logan Paul said that he wants to fight Tommy Fury if there's no Jake vs Tommy rematch.

A Saudi boxing chief has suggested that MrBeast and Jake Paul fight each other on Disney to claim a “YouTube title”. The joke suggestion came from Turki Alalshikh in a pointed response to Paul after he blasted his proposed next opponent,