Macy's signed a new 10-year broadcasting rights deal with a popular network for its Thanksgiving Day parade special.

For its first three years, the annual event used to be known as the Macy’s Christmas Parade. It was created by employees “in an effort to boost holiday sales and highlight Macy’s new store ...

In addition, NBCUniversal and Macy’s will work together on a ... especially during the holiday season, with the parade and “Christmas at Rockefeller Center,” where the tree lighting is ...

Macy's has hosted its famous parade on Thanksgiving Day since 1924. A majority of the floats, balloons, and costumes are constructed inside their Moonachie, New Jersey warehouse. Business Insider ...

NBCUniversal and Macy's just inked a new deal that will keep the Thanksgiving Day Parade on the network for the foreseeable future.

Macy’s Inc. signed a new rights deal with NBCUniversal for Macy’s Thanksgiving Day Parade and Macy’s Fourth of July Fireworks on NBC, Peacock and Telemundo “marking a significant expansion to unlock ...

The beloved Disney character best known for her signature bow and polka-dotted dress, Minnie Mouse, is getting her very own balloon at the iconic Macy’s Thanksgiving Day Parade, Thursday ...

Get Access To Every Broadway Story Unlock access to every one of the hundreds of articles published daily on BroadwayWorld by logging in with one click. “For nearly 100 years, the Macy’s ...