While Jadarian Price is Notre Dame’s backup running back, multiple companies aren’t afraid to sign him to NIL deals.

Wisconsin Badgers football players don't really talk about how much money they're making, despite millions of dollars coming ...

President Donald Trump signed an executive order titled Saving College Sports July 24, establishing new NIL regulations.

U.S. District Court Judge Claudia Wilken of the Northern District of California, approved a $2.576 billion settlement in ...

In an era of name, image and likeness, or NIL, many college athletes are thinking differently about who they are – seeing themselves not just as ...

Texas head coach Steve Sarkisian issues blunt response to college football players demanding millions in NIL while lacking ...

It’s becoming clear that NIL opportunities aren’t just for student-athletes anymore. A local college band announcer just made ...

The Univ. of Colorado athletic department has landed a new name, image and likeness initiative -- “The Arch” -- a membership program designed to allow small- and medium-sized businesses to advertise ...

Before Damon Wilson was a five-star recruit, he began his football journey at the youth level in his hometown of Venice, Fla.