Endeavor is transferring several sports assets -- including PBR and IMG -- to TKO Group, the holding company of WWE and UFC.

Sports company TKO Holdings Thursday announced acquisition of Professional Bull Riders, On Location and IMG in an all-equity transaction with Endeavor Holdings Inc. worth $3.25 billion.

TKO Group Holdings, Inc., a sports and entertainment company created by Endeavor, announced it has agreed to acquire the sports brands Professional Bull Riders (“PBR”), On Location, and IMG in an

TKO Group (NYSE:TKO) on Thursday struck a deal to buy Professional Bull Riders (PBR), On Location, and IMG in an all-equity transaction valued at $3.25 billion from Endeavor Group (NYSE:EDR), making Endeavor the lion share equity owner in the WWE and UFC parent.

TKO Group, the sports entertainment company that houses WWE and UFC, is buying Professional Bull Riders, On Location, and IMG from Endeavor Group in an all-stock deal valued at $3.25 billion.

The parent company of WWE and UFC is buying Professional Bull Riders, On Location, and IMG in a deal valued at $3.25 billion.

Parent company of WWE and UFC is buying Professional Bull Riders, On Location, and IMG in a $3.25 billion deal. For more than a century, Times Union photographers have been documenting the Capital Region’s fascinating people,

D with additional potential asset sales. After announcing earlier Thursday the multi-billion-dollar sale of sports assets to corporate sibling TKO, Ari Emanuel’s Endeavor said it is reviewing and might sell IMG tennis assets and the Frieze Art Fair.

TKO Group Holdings, the sports giant that owns UFC and WWE, will acquire Professional Bull Riders, experience creator On Location and content company IMG from Endeavor in an all-equity transaction for $3.