Prediction markets Kalshi and Polymarket are offering trades on which companies will air Super Bowl ads, prompting concerns about potential insider trading.

The NFL just took a stand against prediction market platforms Kalshi and Polymarket. Commercials promoting gambling on future events will not be aired during Super Bowl LX on February 8.

The NFL has made a notable advertising decision ahead of Super Bowl LX that will prevent one rapidly growing sector from appearing during the broadcast. The New England Patriots and Seattle Seahawks will take part in a Super Bowl that comes with strict limitations on who can buy ad space.

This year's Super Bowl is shaping up to be the perfect moment for prediction markets to go big on the Big Game.

The other element to consider is how specific this is. If the phrasing were a more general “Will Bad Bunny protest against ICE in some form at the Super Bowl,” the chances would probably be higher. He could, for example, unveil an anti-ICE T-shirt, and this market would still be a no.

Eleven years after they faced off in Super Bowl XLIX, the Seattle Seahawks and New England Patriots are set to meet on the NFL's biggest stage once again in Super Bowl LX.