Jaguar boss defends new ‘woke’ rebrand after ad airs featuring man in a dress, androgynous models
Critics accused Jaguar of abandoning its legacy as a high-performance sports car manufacturer with the marketing campaign and claimed the brand had gone “woke.”
Jaguar releases a concept for its new EV model after a controversy over its rebranding — which didn't feature a car
Jaguar has unveiled its "Type 00" concept car after a controversial rebranding campaign some critics called "woke." It's moving to an all EV lineup.
Jaguar boss defends rebrand amid ‘Miami Pink’ EV launch: ‘More people have been talking about Jaguar for the last two weeks than for so much longer’
"We want to be bold and disruptive... We're clearly in the conversation,” Jaguar's managing director Rawdon Glover said.
'Completely destroyed the brand! Drivers make feelings clear on Jaguar's EV rebrand - 'Ugliest car in history'
Social media users have given their verdict on Jaguar's rebrand following the unveiling of a new electric concept vehicle. Jaguar finally revealed the Type 00 concept during a high-profile event at Miami Art Week earlier this morning following its controversial branding decision in November.
Jaguar rebrand: Company defends new ‘Barbie pink’ electric car
Jaguar has defended its new “Barbie pink” car, saying that it “won’t be loved by everyone” because it is “fearlessly creative”. Gerry McGovern, the company’s chief creative officer, said Jaguar’s new Type 00 models demonstrated its desire to “strike through convention”,
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Jaguar's rebranding rollout was controversial — and brilliant, some advertising veterans now say. Others aren't so sure.
"We have forged a fearlessly creative new character for Jaguar that is true to the DNA of the brand but future-facing, ...
Jaguar’s woke ad shows just how out of touch companies are with consumers
There was something telling in the latest example of ­idiotic and woke corporate virtue signaling that came courtesy of ...
Jaguar releases 'fearless' Type 00 concept as company steers into new rebrand
On Monday, the luxury vehicles company unveiled its Jaguar Type 00 concept model at Miami Art Week calling the electric ...
Jaguar’s controversial ad aimed to get eyeballs, says MD Rawdon Glover
Jaguar last night unveiled its new concept car, the Type 00, at Miami Art Week, with examples in pink and blue. It’s ...
How Jaguar plans to save itself
British carmaker Jaguar needs to turn around years of slumping sales. It’s bold plan is already controversial.
‘Jag man’ abandoned by carmaker as dealerships close
Jaguar has been accused of abandoning loyal customers and dealerships with its controversial rebrand, as the carmaker ...
Jaguar managing director defends rebrand, accuses critics of 'hatred and intolerance'
Jaguar managing director Rawdon Glover defended the car company's rebrand in a recent interview, denying the ad was meant to ...
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Jaguar reveals ‘Type 00' concept car, first under controversial new brand identity
We wanted to move away from traditional automotive stereotypes," Jaguar managing director Rawdon Glover told the ...
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Jaguar Rebrand Called 'Disastrous' as Focus on Diversity Comes Under Fire
Jaguar holds a reputation for targeting male car drivers—and ones with plenty of money. For instance, the company's "Good to be Bad" campaign in 2014 featured British male actors such as Tom ...
Jaguar bosses break silence on woke backlash as new Type 00 electric concept car is unveiled
Speaking at the Type 00 EV concept's launch in Miami in the early hours, managing director Rawdon Glover (inset top) said: ...