Oura CEO Tom Hale doesn't believe that Apple has plans to get into the smart ring market because an Apple-designed smart ring might

Tom Hale, CEO of the Oura Ring company says he doesn't think Apple will release a smart ring as "it's hard to do this product category right."

Oura CEO Tom Hale doesn’t think Apple will launch a smart ring This is despite analysts predicting that an Apple Ring could land in the coming years There's some basis for Hale's speculation, but it ignores Apple’s approach in other tech categories Smart rings are steadily becoming all the rage in the wearables space.

Oura, a powerhouse when it comes to smart rings, speculates that Apple will not introduce its own. CEO Tom Hale thinks "it's hard to do."

Tom Hale, CEO of the Oura Ring company, says making a smart ring is really hard (it must be the math involved in the project), and he doesn’t believe Apple will make one. There is no word on whether Hale had his fingers crossed when he made the statement.

Samsung's smart ring debut put the products firmly in the spotlight, with one analyst predicting that Apple could launch its own smart ring in 2026.

Oura’s CEO expressed doubt in an interview that Apple would create a smart ring, and one of his reasons had all the signs of bait.

Apple will not introduce a smart ring, Oura CEO Tom Hale told CNBC on Tuesday, pushing back against rumors suggesting Apple’s interest in the burgeoning wearables category. Speaking at the Web Summit in Lisbon,