Enter the Big Friendly Giant or BFG, an animated imagining of Roald Dahl’s overlarge purveyor of nice dreams. Resigned to ...

Supermarket chain Sainsbury's has released their festive TV advert for 2024 with a familiar children's character making an ...

Prawn Coat-tails, Beef Welly-boot, Wigs in Blankets and Snozzcumbers… This year Sainsbury's Christmas ad spot stars Roald ...

The ad follows the Roald Dahl character and a Sainsbury’s employee on a mission to create an exciting Christmas menu.

Both times Sprocket were broken, they came right back and held the next point. BFG typically can string together multiple ...

As Sainsbury's launches its 2024 Christmas ad, we find out more on the theme and why connecting with shoppers on and off TV ...

Sainsbury's has drawn inspiration from Roald Dahl's beloved BFG for its 2024 Christmas advert. With a voiceover from Stephen Fry, the ad tells the story of the friendly 24-foot-tall giant and a ...

In a delightful nod to the classic book, the retailer’s festive spot, created by New Commercial Arts, features a 24-foot-tall ...

Sainsbury’s has opted for “magic, warmth, and joy” this Christmas rather than “laugh-out-loud humour”. Sainsbury’s has ...

Sainsbury's has debuted its Christmas advert for 2024, starring beloved Roald Dahl character the BFG alongside its real-life ...

Sainsbury's has launched its 2024 Christmas advert and it features a beloved Roald Dahl character who will be seen alongside ...

SAINSBURY’S has revealed its Christmas advert for 2024 and it features an iconic children’s character. The star of the festive clip is The Big Friendly Giant (BFG), a loveable creature ...