Toyota’s wild new ROX concept

Toyota’s wild new ROX concept: A rugged, open-air Land Cruiser
Toyota’s ROX Concept debuts at the SEMA Show with an open-air design inspired by the Land Cruiser’s rugged past.
Big Booty, Open Top, Off-Road Machine: Toyota Land Cruiser ROX Concept
Toyota continues with its open-air off-road concepts for the 2024 SEMA Show with the Land Cruiser ROX Concept.
Is Toyota’s New Land Cruiser Concept Secretly a Preview of the Next FJ Cruiser?
Making its debut at the 2024 SEMA Show in Las Vegas, the Land Cruiser ROX — which stands for Recreation Open eXperience — uses the current Toyota Land Cruiser 250 as its base but draws inspo from the open-top FJ40 Land Cruisers of the ’60s and ’70s.
Toyota's Land Cruiser ROX Brings Soul To SEMA
Toyota is taking enthusiasts on a nostalgia-fueled desert trip with the reveal of the Land Cruiser ROX concept, an open-top twist on its hybrid off-road SUV.
Topless Toyota Land Cruiser ROX Rocks Las Vegas
It’s a Toyota Land Cruiser lover’s dream machine. Toyota has built an open-top version of the new Land Cruiser it […]
Does Toyota’s CALTY Land Cruiser ‘ROX’ Look Like an Aztek?
Toyota’s CALTY Design Center “reinvented” more than 50% of the Land Cruiser, especially at the back half, to make the ROX. The second of 10 (10!) concepts Toyota will dribble out in the days before and during SEMA is this, the Land Cruiser ‘ROX,’ or ‘Recreation Open eXperience.’ What is a ROX?
Open-Top Toyota Land Cruiser ROX Is The Answer To Jeep Wrangler Dominance
Toyota's designers did a heck of a job with the new Land Cruiser, but there was one key feature they missed. With the Land Cruiser ROX concept, the North American design team has taken care of that issue, turning the latest Land Cruiser into an open-top adventurer just like the original.
Toyota removes the roof on the Land Cruiser with ROX concept
Toyota will rock up to the 2024 SEMA show with two open-top SUV concepts, including one based on the Land Cruiser.
Toyota Land Cruiser Slides Its Roof to Become the Stunning ROX Concept
Japanese carmaker Toyota announced the arrival of the Recreation Open eXperience (ROX) Land Cruiser-based open-air vehicle at the 2024 SEMA show
Toyota Unveils Open-Air Land Cruiser ROX Concept
Toyota is set to unveil the Land Cruiser ROX concept at this year’s SEMA Show in Las Vegas, offering an open-air, adventure-ready reimagining of its iconic SUV. The Land Cruiser ROX, which stands for “Recreation Open eXperience,” was developed by Toyota’s Calty Design Research in Michigan, building on the classic open-top Land Cruisers of the past.
Toyota's Open-Air Land Cruiser Concept Is an Incredible SEMA One-Off
With help from Toyota's Calty Design Studio in Ann Arbor, Michigan, and a focus on structural rigidity front of mind, the automaker set off to build an open-air concept version — one that pays homage to the FJ40 generation of Land Cruisers, which were available in roofless form.
Toyota’s Land Cruiser ROX Concept Brings Classic Style to Modern Off-Roading
Toyota reveals Land Cruiser ROX concept, an open-top SUV for off-road adventures, inspired by vintage Land Cruisers. Debuts ...
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‘Taco Tuesday': Part '59 Land Cruiser Pickup, Part Supercharged Tacoma, All Toyota
Vintage style meets modern capability in Proffitt's 1959 Toyota Land Cruiser FJ28 pickup restomod, which just debuted at the ...
Toyota RAV-X Concept Readies the Popular SUV for the Dakar Rally
Debuting at the SEMA show, the RAV-X takes the RAV4 to the extreme with a fully revised suspension and tough-looking bodywork ...
Striking, Venture-Worthy Toyota Land Cruiser Excels On Pavement, Too
The new Land Cruiser is the beneficiary of Toyota's strategy to focus on its SUV lineup and stick with its commitment to ...
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Toyota's Baja Tacoma Concept Previews The Ford Ranger Raptor Rival We're Begging For
The latest is based on the Toyota Tacoma pickup and has a bit of a Raptor vibe to it. Called the Tacoma TRD ProRunner Race ...