After his highly controversial comments earlier this year, Kansas City Chiefs player Harrison Butker's NFL merchandise outsold that of his teammate Travis Kelce.

While Kelce may have his superstar girlfriend Taylor Swift to thank for his rise in popularity over the past year, it appears that teammate Harrison Butker has turned controversy into a surprising boost in popularity.

According to a new study, the Kansas City tight end gets more negativity on the social media platform X than any other NFL player.