On Saturday, though, they set out to tap a new market. The best of Los Angeles would be here in the Rose Bowl parking lots. They figured the beating heart of USC and UCLA’s crosstown rivalry still draws new crowds almost a century later. “If LA’s ...

Maybe USC’s football Trojans have finally figured it out. Maybe it took all of those blown leads, and excruciating losses, to unlock the code that leads to victory in close games. Saturday night they made it excruciating for their crosstown rivals.