Better eat your Wheaties? Kentucky's Amari Williams credits Weetabix instead for his big game
Kentucky’s Amari Williams apparently just needed a breakfast reminder of his home country to spark him to a stat-stuffing ...
Kentucky fans make British breakfast icon top seller after Wildcats star reveals his favorite breakfast meal
Kentucky basketball fans have always been a little crazy. The latest example is going crazy over a British breakfast meal.
Kentucky’s secret weapon becomes best seller on Amazon
A random anecdote from the Kentucky men's basketball team during March Madness has sent a cereal brand's stock skyrocketing.
FoodNavigator14h
Arla and Weetabix former marketing head unpicks brand success
Bringing food and drink products to market from Asia and the Middle East to Europe is more than packaging translations, it ...
The secret to Kentucky's Amari Williams' success vs. Illinois? Weetabix
Kentucky head coach Mark Pope attributed center Amari Williams' big performance -- 8 points, 10 rebounds, 6 assists, 3 blocks ...
Mark Pope reveals unusual request that helped Kentucky get to Sweet 16
An English breakfast cereal apparently helped fuel Kentucky's journey to the Sweet 16. On Sunday, 3rd-seeded Kentucky ...
Business Daily Africa1d
Weetabix targets US, Europe with Nairobi factory upgrade
Breakfast cereal maker Weetabix East Africa will upgrade its Nairobi factory for Sh200 million as it seeks approvals to ...
What fueled UK’s Amari Williams against Illinois? A cereal you’ve likely never heard of before
Amari Williams’ teammates weren’t satisfied with his pregame breakfast before playing Troy, so they searched Milwaukee for Williams’ childhood cereal.
Click2Houston1d
Better eat your Wheaties? Kentucky's Amari Williams credits Weetabix instead for his big game
Williams had eight points, 10 rebounds, six assists and three blocks in Kentucky’s 84-75 NCAA Tournament second-round victory over Illinois on Sunday after treating himself to some Weetabix ...