There’s a new social media platform in China. Xiaohongshu, or “Little Red Book” in English, is transforming shopping and ...

These Chinese travelers aren’t finding out-of-the-way locations by chance. Many of them are followers of Xiaohongshu (Little ...

Nevertheless, Xiaohongshu is just one of many Chinese-developed platforms that have emerged from China’s internet ecosystem — ...

Most of them are young travelers, including recent university graduates, who have more free time than money. Economic ...

From a runway at Shanghai Fashion Week, to a prominent exhibition at Bicester Village Shanghai, an artistic showcase during ...

Such videos are common on Xiaohongshu, a Chinese social media platform sometimes referred to as “China’s Instagram.” Part of a genre I call the “living alone vlog,” they show young women conducting a ...

Revenues at Xiaohongshu, the start-up known as China’s answer to Instagram, surged to $1bn in the first quarter of 2024 as it ramped up advertising from retailers targeting Gen Z women.

This study explores the characteristics and perceptions of sexual harassment discussions on Xiaohongshu, a social media platform widely used by young women in China. Through a combination of textual ...

These Chinese travelers aren’t finding out-of-the-way locations by chance. Many of them are followers of Xiaohongshu (Little Red Book), China’s answer to Instagram, which has also become their travel ...