The world's biggest brands - and not just fashion - wanted in on the reunion, resulting in partnerships whose contributions ...

New measurement approach helps advertisers quantify future revenue impact from customer acquisition and reactivation ...

Lilly has a long association with sports, having been a major part of the Tokyo Olympics and last month's hosting of the NCAA ...

The past few years have seen brands push the boundaries of marketing innovation across industries. From harnessing the power of AI to creating immersive experiences, this year’s top marketing ...

"Blue Bloods" and "Magnum P.I." star Tom Selleck was once the voice of an innovative advertising campaign for AT&T that ...

NPR unveiled a national media campaign last week aimed at both fans and nonlisteners that emphasizes its mission to create a more informed public. Developed in collaboration with independent ...

In a new marketing campaign set to launch today, Explora Journeys changes the way cruise lines advertise their product. This push puts the emphasis on the ship as a floating luxury hotel. ByRamsey ...

Forbes contributors publish independent expert analyses and insights. John Kell is a writer who's covered spirits for over a decade. The new Maker’s Mark campaign is called “Perfectly Unreasonable” ...

Learn about the importance of reliable data systems in digital advertising. Discover how a unified data layer can improve ...

Democrats are mounting an unprecedented digital advertising campaign in the closing weeks of the presidential race, pouring hundreds of millions of dollars into a targeted effort that the party hopes ...