Bank of America Corp. plans to expand the affinity platform obtained through January's acquisition of MBNA Corp. beyond credit cards to several other consumer products it offers, perhaps as early as ...

Financial institutions have been expanding their market penetration by reaching out to new partners and building affinity marketing practices. Working with numerous such institutions, we have ...

Have you ever noticed that you have more of an affinity for certain products over others? Affinity marketing relates to how customers identify with and share a set of common values with the brands ...

NEW YORK--(BUSINESS WIRE)--Affinity Solutions, (www.affinitysolutions.com), the leader in transaction-informed marketing solutions, and pioneer of Data Analytics as a Service (DAaaS), announced today ...

CHICAGO, IL--(Marketwired - Nov 20, 2014) - Affinity Express, the leading white label creative and marketing services provider for companies that serve small and medium businesses (SMBs), today ...

NEW YORK--(BUSINESS WIRE)--Affinity Solutions (Affinity), the leading consumer purchase insights company, today announced the launch of Comet TM, a powerful intelligence platform that uses consumer ...

Lytics, the Portland, OR personalization technology startup announces today the public launch of their new Content Affinity Engine. Content Affinity Engine is a fancy way of saying a web-based product ...