Heineken USA is promoting Alison Payne to the position of chief marketing officer, beginning in January 2025. She will report to Chief Executive Officer Maggie Timoney. Payne succeeds previous CMO ...
Campaign starring the New York Knicks' Josh Hart encourages Heineken drinkers to take their social life off social media.
More advertisers are pressing TV networks to carve out new elements from game during which they can hawk their wares.
Brand Uncovers that 80% of Consumers Would Love More IRL Group Chat Meetups WHITE PLAINS, N.Y., Oct. 30, 2025 /PRNewswire/ -- A refreshing social life matters more than you realize. Heineken has ...
The fast-food sandwich chain is splitting its creative account between two agencies after a decade with Fallon. Heineken USA has appointed Alison Payne as its new chief marketing officer, effective ...
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