Apple, MacBook Pro and iPhone
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Apple opens week of product launches with refreshed low-cost iPhone and a faster iPad Air, as it begins what looks to be a broader multi-day hardware push.
Apple this week unveiled seven products, including an iPhone 17e, an iPad Air with the M4 chip, updated MacBook Air and MacBook Pro models, a new Studio Display, a higher-end Studio Display XDR, and an all-new MacBook Neo that starts at just $599.
Apple unveiled a budget-friendly iPhone 17e and entry-level MacBook Neo laptop as part of its latest product announcements.
The updated phone, which arrives one year after the iPhone 16e, includes a faster processor, new in-house wireless chips and MagSafe magnetic charging.
Perhaps the most groundbreaking of Apple's new releases is the MacBook Neo, a "budget-friendly" laptop that starts at $599.
"iPhone had its best-ever quarter driven by unprecedented demand, with all-time records across every geographic segment," said CEO Tim Cook in the company's fiscal first-quarter earnings release. Now, Apple ( AAPL 0.35%) is trying to keep that momentum going. The tech giant announced its new iPhone 17e on Monday.
Apple has launched six new products and discontinued seven. Here's the full list.
This week, though, Apple committed to the bit. First was an update to its budget iPhone line, replacing the 16E with a 17E at the same $599 price, despite rising memory costs and inflation. The surprise release was a new MacBook,
Here are seven Apple products that have been discontinued this week as new, upgraded models have been introduced to replace them.
NEW YORK (AP) — Apple CEO Tim Cook promised a “big week” of product announcements including the introduction of a new budget-friendly iPhone 17e, a new entry-level MacBook Neo, updated iPad Air models, refreshed monitors and higher-end chipsets. They were all on display at hands-on media events held Wednesday in New York, London and Shanghai.