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If you are feeling pressure to “do something” about Ad Context Protocol, you are not alone. Since its launch a few months ago, AdCP has been framed as a foundational step toward an “agentic” future, ...

Triton Digital is one of seven companies that have launched a standard called Ad Context Protocol, or AdCP. The founders also include Yahoo, ebiquity, PubMatic, Scope3, Swivel and Optable. “The ...

We look at ad tech’s first open standard for agentic AI. How does it work, and what should advertisers be doing now? Last week, a number of ad tech industry members came together to launch the Ad ...

While the promise of agentic AI in advertising is intoxicating, autonomous systems optimizing campaigns and making real-time adjustments still face a sobering reality: The economics don’t work for ...

(MENAFN- EIN Presswire) EINPresswire/ -- Boostr, the leading unified revenue operating system for premium publishers, and Vox Media, the leading modern media company, today announced the successful ...

This article is a WTF explainer, in which we break down media and marketing’s most confusing terms. More from the series → Ad tech has a new acronym, dubbed “AdCP,” and it’s one backed by some of the ...

PubMatic and independent agency Butler/Till have announced the launch of a fully autonomous, end-to-end agentic advertising campaign across CTV for Clubtails, a leading flavoured malt beverage brand ...