Lil Baby wants to help his fans stay fresh: the rapper is teaming up with the men’s grooming label AXE for a collection of limited-edition, Lil Baby-approved care packages. Products in Lil Baby’s ...

Lil Baby dropped the video for “Go Hard” last week. In the track, Baby raps, “Need a Nike deal how I’m runnin’ sh*t,” but he should be perfectly happy with his ongoing Axe partnership. Earlier this ...

Lil Baby has boasted lyrically that his level of fresh was unattainable, however his newest brand collaboration gives fans a chance to make the effort. The Atlanta rapper has teamed with AXE for its ...

AXE is celebrating the release of a new Fine Fragrance Collection at Walmart by teaming up with award-winning artist Lil Baby for a special new manga project! Anime and manga have increased in their ...

While certain things will always remain symbolic of richness – a gold watch, a bottle of champagne – the concept of “luxury” needs to be freshened up from time to time. For example, the high-end ...

Summer is in full swing, with heat waves across the nation to confirm the time of the year. is upon us So Atlanta rapper Lil Baby partnering with AXE comes very much on time. The WHAXE name is a combo ...

Fragrance marketer Axe launched a new campaign, “The Fine Fragrance G.O.A.T.,” in partnership with award-winning rapper Lil Baby, according to details shared with Marketing Dive. The effort is meant ...

Axe is going after Gen Z men with a new ad featuring rapper Lil Baby. An ad by the Martin Agency, based in Richmond, Virginia, features a young man who wakes up and is accosted by an animated rabbit, ...

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If you purchase an independently reviewed product or service through a link on our website, Rolling Stone may receive an affiliate commission. Lil Baby wants to help his fans stay fresh: the rapper is ...