Back-to-school shoppers are worried about the economy and tariffs and starting their shopping early, according to The National Retail Federation. Shoppers are also pulling back on some purchases for ...

Cinthia Scavone didn’t waste time getting her older son ready for his first year of college. The Massapequa resident started shopping online in June for dormitory items for the teen, whose classes ...

U.S. shoppers began back-to-school shopping earlier than ever this year Families spending $128B on school and college needs in 2025 Parents turn to discount retailers, AI tools, buy-now-pay-later ...

America parents headed into back-to-school shopping season knowing they would have to shop smarter, work harder, and seek help from all available AI agents to make their dollars stretch farther. Now, ...

New Zip Back-to-School Survey reveals 60% of families anticipate higher spending this year compared to 2024, with 74% of parents feeling pressure to buy specific items for children to “fit in” NEW ...

Parents have been scared into early back-to-school shopping as fears of tariffs and rising prices cause a record spike in related July purchases. Recent surveys found most parents are expecting to pay ...

Forbes contributors publish independent expert analyses and insights. I write about consumer trends shaping the future of retail. Parents today are juggling rising costs and packed schedules but won't ...

"Mom, when are we going back to school shopping — like for clothes and shoes and stuff?" This question caught me off guard this year, as my oldest of five kids headed into 5th grade, and had seen one ...

USA TODAY Shopping offers tips on communication devices for kids and teens, including phones, smartwatches, tracking devices and walkie-talkies. Recommendations consider different age groups and needs ...