According to Nick DePaula of Boardroom, Haliburton has signed a "massive" multi-year sneaker deal with PUMA. The 24-year-old ...

Tyrese Haliburton has been nothing short of spectacular since being traded to Indiana, as the former King was given the keys ...

Tyrese Haliburton was one of the breakout stars in the NBA last season, and it has paid off with a massive new sponsor move.

The Boston Celtic has reportedly turned down over $50 million in shoe endorsements to embark on his own path by starting his ...

The launch of his first basketball shoe, which will officially be released Oct. 22, comes after Brown had been a sneaker free ...

The signature sneaker is the ultimate status symbol in the world of professional basketball ... continue their ascent in the East, his next shoe deal might include his own line.

Elliott Hill will take over as Nike CEO on Oct. 14. The longtime company veteran, who's coming out of retirement for the position, will have his work cut out for him since Nike is struggling on ...

Finding the best footwear for men? This article has something special for everybody for enhancing athletic performance or ...

Indiana Fever rookie sensation Caitlin Clark signed a lucrative endorsement deal with footwear and apparel giant Nike earlier this year but interestingly a signature shoe of the do-it-all guard is yet ...

"With Cooper, I don't know if we've ever had a 17-year-old with as much attention around him," Duke coach Jon Scheyer said.

Basketball Hall of Famer Dikembe Mutombo has died from brain cancer at the age of 58. NBA commissioner Adam Silver released ...