The commercials are sometimes just as highly anticipated as the Super Bowl itself, as fans wait for fresh movie trailers, advertising spots featuring beloved brands and some surprises along the way.

Super Bowl commercials 2026 once again proved that game day ads matter almost as much as the score. With over 115 million viewers watching, brands packed humor, celebrities, tech, and social ...

Add Yahoo as a preferred source to see more of our stories on Google. Super Bowl commercials have often been called one of the best reasons to watch the big game live. Sometimes the actual game is a ...

Sabrina Carpenter, Benson Boone and Lady Gaga all made cameos in Big Game ads this year. By Hannah Dailey The Super Bowl is perhaps the only televised program where its commercials are almost as much ...

(CBS) —Super Bowl 60 saw the Seattle Seahawks claim victory over the New England Patriots, but there were plenty of other winners — and losers — off the field during the game, with some brands scoring ...

Super Bowl 60 advertisers invested millions for a few precious seconds of attention. But which spots actually broke through? We asked creative leaders across the industry to weigh in on their favorite ...

The Super Bowl is a collective television event like no other. Not only do the night’s ratings inevitably top the year, but everyone is actually gathering together at the same t ...

Super Bowl LIV is here. And what's the best part about the Super Bowl? The commercials. WWE superstar John Cena agrees. "I'm one of those guys who really looks forward to the commercials," Cena told ...

The internet has ruined Super Bowl movie trailers and commercials as they are instantly available on platforms like YouTube. While that's fine, it lessens the fun factor, which can create a level of ...