A sentimental favorite, this lure just flat-out catches fish and is ideal for the tributary streams white bass run into in the spring to spawn. Selecting lures for white bass—also known as sand bass, ...

Big fish smashing a topwater lure is the most exciting sensation in fishing, and there's no better time to experience it than now. Largemouth bass, smallmouth bass, Kentucky bass, striped bass and ...

We are so very very excited to share with you an action-packed day as we release our brand new 2019 spring fishing lure: the ...

Lake Erie, Dale Hollow Lake, and the St. Lawrence River are just a few locations in the U.S. that grow giant smallmouth. These are iconic places to fish, but to truly be effective on those waters, you ...

With Christmas just around the corner, this guide has everything you need to support your favorite bass angler's fishing passion. From noisy topwaters to slick soft plastics (and everything in between ...

Catching fish on top-water lures can be so exciting that some anglers would rather catch one fish on a top-water than two or three down deep. Lures that splash and dance across the surface are ...

People debate the subject of the most exciting way to catch a fish. I know what method I think is most exciting. There is nothing more exciting than watching a fish attack a topwater lure. I fish a ...