In the pandemic-influenced world of work, leadership teams will be challenged to discover not only the brand identity of their organization but also the brand identities of their employees and how ...

Design firm Metalab has just rolled out a major rebrand. The company, which has designed interfaces for the likes of Slack, Headspace, and most recently, James Clear’s Atoms app, is reinventing itself ...

Rebranding–which can include updating your positioning, messaging, visual identity, website and more–is a big investment of time and capital. To the outside world, it signals an intention to mark a ...

Design studio Celerart created visual identity for Basesite, a startup behind Fabbuilder, an AI-driven software ...

Brand mascots have had quite the journey. From the Michelin Man's debut in 1898 through the golden age of TV advertising, ...

Opinions expressed by Entrepreneur contributors are their own. Branding is one of the most important factors in startup success, but if handled incorrectly, it can be pointless. Worse, poor identity ...

At the heart of school design is campus identity. Various levels of identity and branding can be applied to a school campus and they run the gamut from the development of logo, school colors, and ...

Usually you update a visual identity because the desired brand perceptions—what you want to convey to the world—have changed. That wasn’t really true here, the desired brand perceptions were largely ...

The new design aims to reflect the bank’s shift from a regionally rooted institution to a national bank with a growing ...

Gucci fashion evolution is more than trends. It's a story of heritage, creativity, and enduring luxury brand identity in ...

Eye-catching visuals, memorable branding and smooth, interactive digital experiences are just a few reasons brands are putting time, money and the best creative minds behind design. From graphic and ...