Remember the Legend editions of the Veyron built to honor key people from Bugatti's past? Well, the French marque is back at it again with new Legend editions of the Chiron, and the first of these ...

Bugatti is getting a brand new look. This week, the French marque revealed plans for a daring rebrand, which is intended to prepare the company for projects outside the automotive realm. Though the ...

What’s more exclusive than a $3 million, 1,500 hp Bugatti Chiron? How about a limited-edition 20-piece run of the fabled hypercar dubbed the Bugatti Chiron Sport “110 ans Bugatti,” French for “we’re ...

It was just last year that Bugatti and Jacob & Co. signed an agreement to create timepieces that honor the power and performance of both brands. Initially, there were two timepieces created: the Twin ...