We are only halfway through January and already the first viral challenge of 2026 is here. In fact, given the speed at which trends spread on social media, it is surprising this one did not appear ...

A silly new trend has taken hold of Chinese social media — millions are trying to touch their belly buttons by reaching around their backs. Why, you may ask? Well apparently there’s a scientific study ...

First it was the ‘Kylie Jenner Lip Challenge.’ Now it’s the ‘Belly Button Challenge.’ According to ABC News, the challenge blew up on a social media site in China and has been growing ever since. The ...

The Internet is a fascinating place. Most recently, it gave birth to a crazy trend called the "belly button challenge," posts about which have flooded social media sites. It all began in Weibo, a ...

The above photo is me utterly failing at the so-called “Belly Button Challenge,” a dumb thing that apparently started on the Chinese equivalent of Twitter and has now come stateside and caught on with ...