Rolex has raised retail prices again for 2026, extending a long-running strategy that has steadily pushed the brand further ...

If you want to purchase a Rolex Daytona new at retail, you are among what appears to be millions of people who “register their interest” at authorized dealerships every year. Our recent research shows ...

If you're thinking of buying a Rolex watch, you might want to act now to avoid potential price increases. The biggest names in luxury watches mostly hail from Switzerland — a country that just got hit ...

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January’s secondary market shows several modern Rolex models at approachable prices ...

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Despite what many watch YouTubers and forum users would have you believe, there is no grand Rolex conspiracy. Many are convinced that Rolex deliberately keeps production numbers low in order to ...

In California, in the early ’70s, Kirk Rich, a third-generation employee at his family’s watch shop, began to make waves in the luxury timepiece industry for his dial modifications. At the time, Rich ...