After relying on Regina King to tout the its Escalade and Winona Ryder and Timothee Chalamet to generate buzz for its new electric Lyriq, Cadillac is continuing down the promotional road with ...

Cadillac advertising and marketing has been a hot topic in the past few years. The brand promised a surge when it rolled out its “Dare Greatly” tagline, though the campaign quickly came under fire as ...

DETROIT — A new advertising campaign for Cadillac marks the end of the brand’s 4-year-old "Dare Greatly" ad campaign and the beginning of a new "Rise Above" tag line and ad campaign that will debut ...

NEW YORK (AP) — During this year’s Super Bowl, the Tampa Bay Buccaneers reigned supreme on the field. During advertising’s biggest night, there were hits and misses as well. Overall, this year’s crop ...

Brad Pitt has reportedly agreed to endorse Cadillac in print ads and TV commercials that will air in China. The actor will earn $3 million for his promotional work and will shoot a spot for the car ...

DETROIT -- General Motors wants its new Cadillac marketing campaign to be the first step in winning sales from BMW, Lexus and Mercedes-Benz. "We need to build aspiration and do a better job at getting ...

General Motors Corp.'s Cadillac unit will announce on Friday a television and Internet marketing campaign focused on the zero-to-60 mph acceleration of its V-Series cars, the Wall Street Journal ...

Cadillac has stepped away from dreary ads to promote its hot new XT6 3-row crossover. And even though the vehicle will end up in suburbia, the action-packed videos come straight from Hollywood with ...

NEW YORK — During this year’s Super Bowl, the Tampa Bay Buccaneers reigned supreme on the field. During advertising’s biggest night, there were hits and misses as well. Overall, this year’s crop of ...

After relying on Regina King to tout the its Escalade and Winona Ryder and Timothee Chalamet to generate buzz for its new electric Lyriq, Cadillac is continuing down the promotional road with ...