The Big Carl and The Really Big Carl are more than just burgers — they are an energy. A confidence that anyone can obtain and exude. To show that size does matter, Carl’s Jr. is launching ‘BCE.’ ‘BCE.

Carl's Jr claims the burger has a superior taste to its competitors. “When it comes to size, we don’t clown around” is the campaign's tagline targeting white collar workers in their 20s and late 30s.

Carl's Jr. wants to help customers fight shrinkflation with its brand-new, absolutely massive burger. In fact, it's so invested in getting you to try this new offering, it will give you a free one in ...

The fast-food war has just got a little personal, with Carl’s Jr. launching a daring campaign that turns your burger buyer’s remorse into a massive, complimentary meal. If you recently found yourself ...