We now know why Michael Cera was signing bottles of CeraVe at a New York pharmacy. The actor's partnership with the skincare brand was made clear during the Super Bowl, when their collaborative ad ...
Unlike the game, where the number of points scored determines a clear champion, it is up for debate about which ad truly “won” the game. But a case could be made for “Barbie” and “Arrested Development ...
Opinions expressed by Entrepreneur contributors are their own. Super Bowl LVIII certainly didn’t disappoint after the Kansas City Chiefs defeated the San Francisco 49ers 25 to 22 in an exciting ...
#1 Gen Z skincare brand in the U.S. goes big with hilarious campaign reinforcing CeraVe is developed with dermatologists not Michael Cera. For weeks, Michael Cera has been front and center in the news ...
The creator class is poised to have a more commanding presence at this year’s Cannes Lions International Festival of Creativity. To generate social media buzz around its first Super Bowl spot, CeraVe ...
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How CeraVe became the hottest name in Gen Z skincare
Take a peek in any Gen Z’s bathroom cabinet these days and there’s one brand you’re almost guaranteed to find: CeraVe. For a certain age group, it’s requisite. It’s almost as if it’s government ...
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