The Pop-Tarts Bowl has some company in the headline-generating college football postseason games with culinary connections.

The two highest-rated non-playoff bowl games were both in Orlando — the Cheez-It Citrus Bowl (9.1 million viewers) and the ...

Ty' Anthony Smith steps up for the Longhorns defense in Cheez-It Citrus Bowl win. The sophomore linebacker had two fourth ...

On an otherwise quiet Monday morning on Highway 62 in Joshua Tree, the “Cheez-it Stop” bustled with Cheez-it enthusiasts who milled about the pop-up spectacle that took over The Station, a 1949 ...

WOODSTOCK, N.Y. (Gray News) – Cheez-It is opening its own diner with all menu items featuring the iconic snack in unique ways. The new pop-up restaurant, called The Cheez-In Diner, is located in ...

A Cheez-It themes diner has opened its doors in upstate New York. The brand has transformed the Dixon Roadside Diner in Woodstock, New York, into the “Cheez-In Diner” - an eatery dedicated to the ...

The jukebox from the Cheez-In, the pop-up Cheez-It-themed diner that opened for one week in Woodstock earlier this month, can be yours — if you’re willing to outbid thousands of other interested ...

In a unique partnership, Taco Bell and Cheez-It are introducing a line of supersized Cheez-It menu items: The Big Cheez-It Crunchwrap Supreme and Big Cheez-It Tostada, according to a press release.