The connotative meaning of a word is the feeling or idea that the word evokes, in addition to its literal or primary meaning.

The semantic differentiation technique was used to investigate the structure of connotative meaning associated with each of seven stimulus concepts that are known to be important to the dating and ...

A form of the semantic differential was administered to 8 groups of fifth-grade children who differed in their test-anxiety status, sex, and in the condition under which they were administered the ...

What image do you get when you hear the word ‘drug’? Write a word or phrase that is associated with the term ‘drug’? When I asked the participants to answer these two questions at a workshop on ...

Recently, at an English Language Teaching (ELT) workshop, I asked the participants to write some adjectives that they think are associated with the words ‘fat’ and ‘chubby’. The teacher participants ...