Last year, AI clearly moved from novelty to expectation. Hyper-personalisation ceased to be optional and became a competitive baseline, brands that failed here struggled to retain relevance. Studies ...

Everyone wants to get consumer behavior back to “normal,” but normal is not coming back, if it was ever here. So what do retailers and brands have to look forward to from consumers in 2024? Here are ...

Changing Consumer ValuesFollowing the global pandemic of COVID-19, our society has experienced significant changes. Consumer ...

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While the psychology of consumer behavior would veer off into a number of different directions in the 1950s, its core remained psychoanalytic theory brought over from Europe in the 1930s. Nothing ...

Paradoxical tensions among consumers are making their behavior unpredictable and baffling many sellers, according to a report released Monday by a global strategy and management consulting firm.

As AI continues to evolve, its role in shaping our shopping experiences will only grow, making it essential for businesses to stay attuned to these emerging trends. Source: Ollyy / Shutterstock ...

Remember the age-old question: “If a tree falls in a forest and no one is around to hear it, does it make a sound?” Playful as it seems, it is profound and applicable, especially for today’s retail ...

In this episode of WWD Voices in Detail, Alexandra Pastore, deputy strategic content editor at WWD, is joined by Sarah Engel, president of January Digital, to discuss the consumer behavior trends ...

As we enter the second half of this decade, consumer behavior continues to shift rapidly. There are many factors at play from rising consumer costs to higher digital engagement to an increased demand ...

Retailers best serve customers when they can identify their needs and proactively meet them. That’s why accurately predicting consumer behavior is so important. It might not always be easy — Walmart’s ...

Consumer information search behaviour encompasses the processes by which individuals gather, evaluate and apply external data in order to make purchasing decisions. In both online and offline contexts ...