The idea behind the business is that people will go to either a Fitted Fashion store or a partner location, where they will go through a digital tailoring process - co-founder Jamal Motlagh told us ...

Much like finding the right bra, finding the right pair of jeans has never been easy for me. If a pair feels comfy, it doesn't look that great; if the fit is nice, there's a good chance the pants are ...

Add Yahoo as a preferred source to see more of our stories on Google. Two Mississippi men set out on a mission to build a business that made tailor-fitted jeans exactly to customers' orders. It ...

LOS ANGELES (CBS) — Women know that it can take forever to find a pair of jeans that fits perfectly. Levi's is making the search a lot easier by offering to make shoppers a customized pair for a ...

Inside a fitting room in an H&M store in Stockholm, there’s a new way to try on jeans: A body scanner takes your measurements, creates your digital avatar, and then lets you select a few options in ...

Los Angeles–based Lenny is redefining how vintage denim can serve as the cornerstone of a bespoke luxury experience. "I wanted to find a way to create a sustainable company that also focuses on custom ...

What’s more versatile than a great pair of jeans? Denim can dress down an otherwise buttoned-up ensemble or serve as the laid-back foundation of your favorite date night fit. The only real rule: They ...

Neems is a Los Angeles-based denim company that exclusively makes made-to-order jeans. Not only is it more sustainable, but because your measurements are taken, the jeans fit perfectly. I ordered a ...

The denim brand breaks the “craft fair” stereotype of upcycled fashion. “Sustainable and custom can live at the forefront of fashion, not just on the sidelines,” said founder, Ali Grace. When Ali ...

CUSTOM JEANS: indiDenim.com allows people to create their own one-of-a-kind denim in an interactive, easy to use virtual design showroom. You can hand-pick your own: cut, fabric, rise, leg & hem style ...