Forbes contributors publish independent expert analyses and insights. I cover transforming large-scale companies and workplace diversity. Over the past year, the world’s declining birth rates have ...

Demographics are statistics that companies keep on business clients and consumers to help target sales. These marketing statistics may include the sizes of businesses so companies can better ...

The Census Bureau released its annual report yesterday on “Income and Poverty in the United States: 2019” with lots of updated data on household income and household demographics. Based on those new ...

It may seem fair to assume that "everybody" likes pizza, at least sometimes. But who is most likely to shun frozen pizzas from the grocery store to faithfully order at least one hot, homemade pizza a ...

Many people today are realizing how demographics—such as sex, income, neighborhood affluence, and crime—can shape success and happiness. This awakening is a positive step. Yet a new study also reveals ...

Many Americans became amateur data scientists during the pandemic, tracking local rates of infection or vaccination to help them decide what activities may or may not be safe. UChicago researchers saw ...

In the past two decades, marketers’ ability to target the right person or business decision-maker has gotten much better for two main reasons: the rise of the internet and social media and people’s ...