In what the company termed an “emotional but rational” decision, Inter IKEA Systems B.V., the worldwide IKEA franchisor, will discontinue both the paper and digital versions of its catalog. The ...
It’s catalog season, the time of year when our mailboxes sag with accumulated paper and retailers nationwide cross their fingers. But even though print continues to dominate the world of presentation, ...
As Ikea strives to promote sustainability by printing and distributing fewer catalogs, the retailer is investing in digital and experiential marketing tactics to pick up the slack and keep consumers ...
As Ikea strives to promote sustainability by printing and distributing fewer catalogs, the retailer is investing in digital and experiential marketing tactics to pick up the slack and keep consumers ...
A certain Wall Street Journal article has been causing quite a stir lately. The article discusses the fact that big retailers such as Bonobos, IKEA, Athleta and H&M are releasing traditional print ...
Anthropologie, the clothing and home furnishings retailer owned by Urban Outfitters, created the first digital-only catalog for its AnthroLiving collection on Pinterest. Visitors to the photo-sharing ...
Considering a digital edition of your catalog? Moosejaw Mountaineering took the plunge into digital catalogs nearly two years ago. MULTICHANNEL MERCHANT senior writer Tim Parry talked to the outdoor ...
As far as art books go, “Matisse in the Barnes Foundation,” published last year by Thames & Hudson, is pretty exquisite: Three hardback volumes, totaling 894 pages, that tell the story of the works ...
The first new catalog is Bare Necessities’ swimwear collection (29 pages), featuring brands such as SPANX, Elomi, Freya, and Fantasie. The second digital catalog highlights Bare Necessities’ spring ...
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