A television advert for E45 cream has been scrapped after The Mail on Sunday last week highlighted complaints that it trivialised drug abuse. Reckitt Benckiser, the British manufacturer of the cream, ...

A television advert for E45 cream – featuring a young woman talking about her addiction problems – has been accused of trivialising drug abuse. Sixty viewers have complained to the Advertising ...

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Skincare brand E45 has snapped up the cream of the crop of the UK’s boxing scene, tying two times Olympic champion Nicola Adams into its latest ad campaign. Nicola Adam's reflects on her moisturising ...